Trade shows can be one of the most rewarding forms of marketing when approached with the right strategy. They're an opportunity for customers to touch and feel your products plus see real life examples of your work and examine quality.
The people who attend trade shows tend to be motivated, interested in the products or services your company offers and often ready to commit to a deal on the spot.
1. Speak Directly to your Target Market
One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person, instead of communicating with them over the phone. On the phone you’re just another voice, where as in person, you become someone that they know, recognize and want to connect with.
“The face is the mirror of the mind, and eyes without speaking confess the secrets of the heart.”
2. Strengthen your bond with existing customers
FACT: The wall street journal agrees. Citing a study by Oxford Economics, the well-known financial publication reports that face to face meetings are the most effective way to strengthen relationships with both prospective customers and current customers.
“You don’t build a bond without being present.”
3. Learn about new developments in your industry
Trade shows are a place for businesses to announce and display their latest innovations and developments – often developments that can have major effects on your industry as a whole.
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
4. Meet new companies that can help your business
You’ll have the chance to interact with both prospective customers and prospective vendors. This makes a trade show more than just an opportunity to expand your distribution, but a chance to expand your supply chain.
“Don’t be afraid of new beginnings. Don’t shy away from new people, new energy and new surroundings. Embrace new chances at happiness.”
5. Close deals with new customers during the show.
According to the Simmons Market Research Bureau, almost half of trade show attendees make purchases at trade shows. A staggering 91 percent of all trade show attendees claim that shows are extremely useful to their product and service sourcing efforts.
“Let your handshake be a greater bond than any written contract.”
Here at the Exhibitionist, we supply you with custom exhibition and trade show hire services - in any venue in Darwin and the Northern Territory.
What we offer:
Expo Panel Scheme
Power and Lighting
and much more...
Take the stress out of you upcoming event, and get in touch with us on (08) 8981 3166, for your obligation free quote.